The Kwilt Approach
Our philosophy is that communities are like quilts. Like the patches that make up a quilt, communities are made of diverse and distinct groups of people who share values and beliefs and have common needs and desires. When we find ways to strategically design and connect them together, we can create something beautiful.
Communication is the thread that pulls diverse groups together into a community, and our shared values are what bring us together.
Listening for what matters most to your communities, internal and external, becomes necessary to bring diverse groups together to support your goals, whether they are design and implementation goals or communication strategy.
To make these connections, informed insights are necessary. We use design thinking and methods that take a 360-degree view, looking within and outside your organization, to develop insights far below the surface level.
WE USE OUR EXPERTISE TO Design strategy based on IDENTIFYing Your Communities, Asking them THE RIGHT QUESTIONS AND GETting YOU THE ANSWERS YOU NEED TO INFORM AND BUILD PATHWAYS FOR YOUR SUCCESS.
Going beyond surveys and focus groups, Kwilt's trained researchers and strategists use rigorous and tested qualitative and ethnographic methodologies to listen and ask the most important questions of your communities. We then analyze the data to develop insights and action that reflect shared beliefs and values that create the foundation for your strategy.
THE "KW" IN KWILT STANDS FOR THE IMPORTANT QUESTIONS YOU NEED TO ASK WHEN IT COMES TO CONNECTING TO YOUR COMMUNITIES.
KWILT RESEARCHERS HELP YOU TO:
Know Who: Who are you as an organization? Who are your important stakeholders, internally and externally?
Know What: What matters most to you as an organization? What matters most to your internal and external communities?
Know Why: What is the “why?” of your organization? What motivates the actions, behaviors and practices of your stakeholders - what is their why?
Know Where: Where are they and how can you connect to them in the spaces where they already connect?
Answering these questions helps to build the foundation that informs the "How" strategy to create and Sustain connections that matter.
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